The Client
Steel Blue is Australia’s leading supplier and manufacturer of work boots. Founded in 1995, the boots are produced in both Australia and its dedicated factory in Indonesia.
The Challenge
Steel Blue has been working with its Indonesian business partner since mid 90s. As both companies grew and new leaders and team members are joining the team in both companies, the relationship dynamics changed too. The problem with intercultural conflicts in business relationship is that oftentimes they are happening and no one is even aware of the problem. Simple things like eye contact, tone of voice, scheduling and email communication can all be critical.
The Approach
Intensive programs on cultural awareness and intercultural competence were conducted for senior leaders on both sides (Steel Blue and its Indonesia’s business partner). Supporting materials were produced to support all stakeholders involved.
The Results
Cultural awareness and intercultural communication skill allow everyone in Steel Blue to interact respectfully and constructively with their business counterparts. It encourages the finding of common ground and an honouring of differences as a key to success in intercultural business relationship and global business.
The Testimonial
“We at Steel Blue have been doing business in Indonesia for close to 15 years and thought we understood Indonesian culture until we met Wieke. Wieke’s work with the Board of Directors and executive have opened our eyes in the way in which we communicate and reach agreement with our valued Indonesian business partners. The results for all stakeholders has been most beneficial not only have we built a stronger partnership each party has a greater awareness of potential culture conflicts and can put in place tactics to mitigate. Wieke’s professionalism in dealing with Steel Blue was most commendable and she was able to get her point across in a very effective manner. Publications and supporting material was again of a high standard, easy to read and very pragmatic. Additionally Wieke freely made available her extensive network in Indonesia to assist Steel Blue.” Garry Johnson – CEO, Steel Blue